Heather HartleyInstagram

My passion for properties and architecture was quite literally bred into me. With a talented contractor as my mother, I grew up frequenting salvage yards, progress meetings, and job sites — discovering early on a love for residential design and a natural ability to see potential. That foundation ultimately shaped both my career and the way I approach real estate today. Born and raised in Baltimore, although never stationary in one place for very long. I grew up sampling many neighborhoods, from Roland Park to Towson, Sparks to Phoenix and even into Carroll County, before migrating south to Clemson University, where I earned a degree in Graphic Communications. After a brief, yet significant chapter in Charleston (where I met my husband), in 2008 I followed my gut back home, got licensed, joined the Krauss family, and dove headfirst into real estate — undeterred by market conditions and fueled by instinct.

Seventeen years later, with nearly $300 million in personal sales, I’ve found my calling. I see real estate less as sales and more as matchmaking — listening deeply, offering honest guidance, and helping clients step confidently into their next chapter. Known for thoughtful strategy, calm negotiation, and strong industry relationships, I pride myself on being a connector and a catalyst, creating momentum and uncovering opportunity — including more than $30 million in off-market finds and connections. While ‘they’ say listings are the name of the game, I find time spent with buyers rewarding and invite the challenge to go on the hunt for my clients. Equally passionate about assisting sellers, I connect intimately with each property I have the privilege to represent. I bring creativity to every listing, leveraging social media for intentional outreach, which has become a trademark I’m known for.

Career highlights include cultivating Baltimore County’s highest residential sale in history in 2021 and later in 2025 reselling a Castanea estate I helped envision from raw land seven years earlier as the first lot purchase in a neighborhood yet to be built — both high-profile transactions, handled privately, off-market, without any public attention.

Today, as a wife and mother of two, I understand that real estate is about far more than houses — it’s about building a life. I am blessed to feel deeply connected to our surrounding community of Jacksonville and aspire to help others feel the same way wherever they choose to plant their roots.